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Recent Work for Boehringer Ingelheim

Recent Work for Boehringer Ingelheim

A client I’ve really enjoyed working with for the past few years is Boehringer Ingelheim Equine Health. Their agency is located in Minneapolis, which makes working together easy because there’s no out-of-state coordination, casting, or travel involved. Minnesota has an incredible array of beautiful horses, skilled riders, and gorgeous locations….

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Longines League of Nations in Ocala for Horse Illustrated

Longines League of Nations in Ocala for Horse Illustrated

It was a great privilege to photograph a world-class showjumping competition like the Longines League of Nations at the World Equestrian Center in Ocala, Florida. Before this event, I had never even been to the World Equestrian Center in Ocala FL, much less had the credentials to photograph there. To…

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New SafeChoice® Packaging Photography

New SafeChoice® Packaging Photography

In 2023, Nutrena Feeds made big changes to their SafeChoice® line of horse feeds, reformulating them with new ingredients to be even more beneficial to horses. To reflect these changes, they needed fresh packaging design featuring new photos to represent each product. Initially, we discussed a custom photo shoot for…

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6 Ways to Discern AI Horse Images from Real Equine Photos

6 Ways to Discern AI Horse Images from Real Equine Photos

In the past month, I’ve been disappointed to see several posts and ads by reputable equine brands using AI-generated images.  Very believable AI-generated images.  In one case, I know the brand has a policy against using AI media and wasn’t aware the image was fake, but more and more, it’s…

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Shelley Paulson Photography wins three Equine Media Awards

Shelley Paulson Photography wins three Equine Media Awards

I never set out to create “Award-Winning Images” but rather to always work hard at my craft and do my best whenever I have a camera in my hands. But when an organization like American Horse Publications recognizes that hard work and effort, it feels pretty darn good! At this…

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Horses of Iceland Feature in Horse Illustrated

Horses of Iceland Feature in Horse Illustrated

One of the things I love most about traveling with my camera is sharing the experience with others through my photos. Iceland was like no other travel or photography experience I’ve ever had, and I’m so excited to be able to share with such a large audience through the magic…

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