Tell your brand story with captivating equine photography and video.

When you need photography and video for your campaign or editorial project that involves horses, you want a professional who has experience working as part of a creative team and who understands the unique challenges of photographing equines. 

As a commercial equine photographer, I’ve partnered with national brands and agencies for over 10 years to help tell their brand story through captivating media. 

My intimate knowledge  of horses along with my experience working at an advertising agency haven given me the unique ability to meet the challenges that come with commercial projects involving horses. 

Regardless of the discipline or breed, I work with the horse safely and respectfully to create powerful images that leave a lasting impression

Horses & People, English, Diversity

Photographer. Equestrian.

From an early age, horses have held a sacred place in my soul. I was that horse-crazy girl who spent her summers on horseback, falling in love with these magnificent creatures.

I began my career as a graphic and web designer in a small advertising agency. Twenty years ago, I started my own business, picked up a camera, and started photographing everything – weddings, families, architecture, headshots – yet my heart always belonged with the horses.

In 2015, following a traumatic brain injury, I made the leap into photographing horses full-time. I now have a dream job, bringing my passion for the horse alive through cinematic storytelling imagery with rich, warm tones and emotional depth.

From displays of athletic power to the quiet, intimate moments shared between horses and humans, I bring authenticity, craftsmanship, and an eye for equine beauty to every photo I create.

When I’m not behind the camera, you’ll find me in the barn or in the saddle. There’s no better place in the world.

Want to know more? Read my full Photography Journey.



I would love to connect with you about learn about how we can work together.
Email me at [email protected].

Want to learn from me?
I offer mentoring and education for equine photographers of all skill levels at ShelleyPaulsonEducation.com.

"Shelley knows horses, she sees beautiful light and is a breeze to work with. We did a whirlwind two-day shoot capturing hundreds of great shots for our client Triple Crown to use for marketing and social media applications. I can’t wait to partner with her again!"

Stefan Hartung, Owner/Creative
Kick, Branding & Design Agency



  • Nutrena
  • Boehringer Ingelheim
  • Tribute Feeds
  • Farnam Horse
  • Triple Crown Feed
  • Kentucky Equine Research (KER)
  • Alltech
  • Haygain
  • US Rider
  • Spalding Labs
  • Hay Chix
  • Kent Feeds
  • Tough1


  • Purina
  • Absorbine
  • SmartPak
  • Zoetis
  • Bluebonnet Feeds
  • State Line Tack
  • Straight Arrow (Cowboy Magic, Exhibitors, Mane and Tail)
  • Manna Pro
  •  AAEP
  • Equine Network
  • Valley Vet Supply
  • NVA


  • Horse Illustrated
  • TheHorse
  • AQHA Journal
  • Western Horseman
  • US Equestrian
  • Young Rider
  • Horse & Rider
  • Chrome
  • Chronicle of the Horse
  • NRCHA Reiner
  • Practical Horseman
  • Speedhorse
  • Barrel Horse News


2022 Equine Media Awards: 1st place in Editorial Human-Animal Bond Photograph; 1st place in Editorial Action Photograph, Published in TheHorse

2021 Equine Media Awards: 1st place in Freelance Editorial Photo, Published in The Competitive Equestrian; 2nd place in Editorial Action Photograph and Freelance Editorial Action Photograph, Published in Horse Illustrated

2020 Equine Media Awards: 1st Place, Horse and Human Bond, Published in Horse Illustrated; 2nd place in Equine-Related Editorial Series (writing and photography), Published in Horse Illustrated

2019 Equine Media Awards: 1st place for Best Equine Related Non-Fiction Book, Published by Amherst Media

“Shelley always gets the shot! And, that’s just one reason why we consider her a part of our brand marketing team! From pre-planning to post-production and absolutely everything in-between, Shelley Paulson Photography makes the Farnam brand shine.”

Martha Lefebvre, Senior Marketing Manager
Farnam Horse Care Products