Near the end of last summer, I had the opportunity to work with Absorbine on a lifestyle product shoot featuring their new UltraShield Gold Fly Spray. Absorbine is a trusted name in equine care, and capturing images and video clips for their latest product was an exciting project that combined both creative and technical challenges.
The Vision for the Shoot
The goal of this shoot was to create a collection of compelling visuals showcasing UltraShield Gold Fly Spray both as a standalone product and alongside Absorbine’s entire line of fly sprays. These images will be used for marketing, advertising, and social media, helping equestrians see the product in action and understand its effectiveness in real-world conditions.
The Perfect Location
To bring this vision to life, I worked with trainer Rachel Wolf of Windamawr Stables. Their facility provided a fantastic setting, offering a variety of backdrops, from lush green pastures to well-maintained barns and arenas. Having access to multiple locations allowed us to create diverse content that highlights the versatility of UltraShield Gold in different environments.
Capturing the Story
For product shoots like this, it’s essential to go beyond simple still-life images. I focused on capturing lifestyle shots that showcase the product in action. I also created clean, detailed professionally lit product shots that emphasize the premium quality of the packaging and branding.
A Well-Rounded Campaign
Alongside the still images, I captured video clips that will allow Absorbine to tell a more dynamic story across different digital platforms. Motion adds an extra layer of engagement, whether it’s showcasing the fine mist of the spray, the horse’s relaxed demeanor after application, or the convenience of using UltraShield Gold as part of a fly protection routine.
Making Clients Happy
Absorbine made my day when they sent this in response to seeing their images and videos: “We just love so many of them! I should have filmed the responses to when I showed the pictures to our team – we all needed good news today, and you delivered in spades.” I love to make clients happy!
Looking Ahead
It was an absolute pleasure working with Absorbine and Windamawr Stables on this shoot. I’m excited to see how these images and videos help bring UltraShield Gold Fly Spray to life in their marketing.
If you’re a brand looking for high-quality equine imagery that authentically represents your product, I’d love to chat about how we can collaborate on your next project!
