Nutrena was my first real commercial client, and we’ve worked together for 15 years. Some shoots were big, multi-day productions with a full agency team. Others were just me, a marketing coordinator, and an assistant. I shot advertising campaigns and built out their image libraries, covering everything from performance horse owners to pleasure riders. Being local to both the client and their agency made it easy to collaborate in person and keep things efficient.
I helped with casting and location scouting on many of their shoots, and on larger productions, I worked side by side with a videographer. The images have been used across packaging, print ads, social media, website, trade show displays, and print collateral.
Client details
Client since 2009
Partnership 15 years
Services Stills, library building
Deliverables Packaging, print ads, social media, web, trade shows, print collateral
Coordination Direct to client and agency
