I’ve been watching a big shift in the equine industry lately. More companies are hiring “content creators” to produce short-form videos and quick lifestyle images for social media. It’s a smart move in many ways. Today’s marketing demands a steady stream of fresh, human, relatable content. But this rise in…
I’ve been chasing Lady Aurora since I first picked up a camera over 20 years ago, and in November, I fulfilled a dream I’ve had ever since! When I saw the forecast for strong Northern Lights, I dug through my brain for a friend with well-trained horses and a clear…
The Joy of Horses is a limited-edition 2026 wall calendar featuring the equine photography of Shelley Paulson. Each 8.5×11 wire-bound calendar is beautifully printed on premium paper, celebrating the beauty, spirit, and joy of horses all year long. They also make an excellent gift for that horse lover in your life. …
One of the most popular services I offer for equine brands is remote lifestyle product photography. For these shoots, my clients ship their products to me. We start with a planning call to discuss their vision, target audience, and goals for the images. From there, I source the perfect location…
I’m honored to share that Equestrian Living Magazine recently featured my work and story in their July/August 2025 issue. The article highlights how I got started in photography, the turning points in my career, and the values that continue to shape how I work today, especially the importance of consistency,…
A few weeks ago, I got an unexpected (and exciting!) message from my friend Kate Nelson. She let me know that someone from TPT – Twin Cities PBS would be reaching out to me. Curious, I said yes to the conversation, and I’m so glad I did. TPT was in…
Farnam Horse × The Castellows • Santa Barbara, November 2024 Last November, I had the privilege of working on a full‑production shoot for Farnam Horse as they launched their complete rebrand. Farnam rolled out refreshed packaging, new messaging, and a redesigned logo, all geared toward connecting deeper with horse owners…
I’m honored to share that this image received 1st Place in the Freelance Editorial Photograph category at the 2025 Equine Media Awards, presented by American Horse Publications (AHP). These annual awards recognize excellence in equine journalism, photography, and media, and draw entries from top professionals across the industry. This photo…
For over 20 years, I’ve had the privilege of working with amazing brands in the horse industry, creating imagery that tells stories and connects with horse owners. But recently, I had a light bulb moment! 💡 Most of my clients fall into three areas: equine feed & nutrition, veterinary products,…
Near the end of last summer, I had the opportunity to work with Absorbine on a lifestyle product shoot featuring their new UltraShield Gold Fly Spray. Absorbine is a trusted name in equine care, and capturing images and video clips for their latest product was an exciting project that combined…