I’m excited to share some recent work I created for USRider, a company that offers essential roadside assistance specifically for horse owners. Unlike traditional auto clubs, USRider understands the unique challenges of traveling with horses and provides coverage that includes horse trailers, ensuring that both drivers and their equine companions are protected in case of a breakdown or accident.
Why This Project Matters
One of the biggest reasons I chose to focus on commercial equine photography is the opportunity to work with brands that make a meaningful impact on horses and their owners. USRider is a perfect example of this. Anyone who has ever hauled horses knows how nerve-wracking it can be to think about what would happen if your truck broke down while towing. Having peace of mind that help is just a phone call away makes all the difference.
Bringing the Vision to Life
For this shoot, my goal was to create visuals that tell the story of USRider’s services in action. We captured real-world scenarios that horse owners might face—scenes of a driver checking on their horses after pulling off to the side of the road, a truck and trailer receiving assistance, and the sense of confidence that comes from knowing you have the right support in place. The images were designed to be both informative and relatable, reinforcing the idea that USRider is a must-have for equestrians who frequently travel with their horses.
The Impact of Commercial Equine Photography
This project perfectly aligned with my passion for creating imagery that supports and elevates equine brands. High-quality visuals don’t just showcase a product or service—they help tell a story, build trust, and connect with the people who need these solutions the most.
Final Thoughts
I’m grateful to USRider for trusting me with this project and for the work they do to keep horse owners safe on the road. If you travel with horses, I highly recommend looking into their services—it’s one of those things you hope you never need, but when you do, you’ll be so glad you have it.
