Equestrian Branding Photography

Tell your story and strengthen your equine business with custom photography you'll love.

Do you ever feel frustrated because you don’t have enough content for marketing and social media or your website?

Your equestrian business speaks to a unique audience – horse lovers. To capture their attention, you need a steady stream of scroll-stopping, captivating images that appeal specifically to equestrians. Creating your own images is time-consuming and if you’ve tried it, you know photographing horses is not easy!

Having quality images for your brand doesn’t have to be frustrating or complicated. In just one session, we can work together to create months of beautifully crafted content that tells your story, reflects your brand, and makes your business stand out from the herd.

WHY do you need a BRANDING session?

Build Trust

Gain the trust of your customers by having unique images that tell your genuine story and reflect the hard work and excellence you've put into your brand.

Save Time

In just one session we will create enough images for months of content so you can get you back to doing what you love - running and growing your equestrian business.

Gain a Creative Partner

I will work alongside you to plan and create a library of images that shows your business in its best light and support you on an ongoing basis with fresh content.

"Shelley is a dream to work with! I had a unique request for product lifestyle photography but I could not be present. Shelley's communication was excellent and she quickly created a plan. I sent everything to her, she efficiently coordinated models and horses and kept me informed the entire way. The photos exceeded all of my expectations and I will definitely book another session. Seriously, you cannot go wrong working with Shelley!"

Angela King
Spirithorse Designs


Storytelling Images

Tell the story of your business or product through creative imagery.

Business Portraits

Headshots & Portraits put a friendly face on your business.

Product Photography

Show your product in use with carefully crafted lifestyle images.


Choose from a full promotional video or short clips for social media.

"Working with Shelley has always been a great experience. Her knowledge of the horse and her ability to capture beautiful images has been greatly appreciated at Buffalo Equine. Her talents are both respected and admired in the equine and veterinary industries. We have asked Shelley to use her photography and videography skills for our veterinary practice on numerous occasions."

Winstead Kirkpatrick, DVM
Buffalo Equine Clinic

how it works


Over video chat, I get to learn all about your story, brand, marketing goals, and vision for the session and the images we create together.


In order to make the most of our session, it's important we make a detailed shot list and mood board for how you want the photos to feel, choose a location, and discuss clothing and other items to bring to the session.


This is the fun part! We spend 2-3 hours working together to tell your brand story through my lens.


Within two weeks of the session, your images will be delivered in an easy-to-use online gallery. I will also send you a flash drive for long term safe-keeping.

Are you ready to get started?

branding portfolio

For more Branding photos, visit the full Branding Portfolio.

Shelley Paulson’s Photography has impacted how those who visit our website and those who visit Freedom Farm 'see' us. Shelley instinctively captures both horse and human emotions, which is truly a gift because people are able to get a 'sense' of our heart and what we do through her work. Working with Shelley is pure joy, she naturally flows in conversation making all feel at ease forgetting they are being photographed. Thank you, Shelley, for blessing Freedom Farm!

Are you ready to elevate your equestrian brand?

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