Farnam Horse × The Castellows • Santa Barbara, November 2024

Last November, I had the privilege of working on a full‑production shoot for Farnam Horse as they launched their complete rebrand. Farnam rolled out refreshed packaging, new messaging, and a redesigned logo, all geared toward connecting deeper with horse owners who live and breathe their bond with their equine partners. That’s where The Castellows, the rising country trio and genuine horse lovers, came in as perfect storytellers.

The Creative Team

Working with a full video crew brought so much energy to the set. I got to collaborate with a talented team who made it all come to life:

• Agency: FlyteVu, lead creative partner.

• Venue: Alisal Ranch, Santa Barbara Wine Country, where wide open spaces, rolling vistas, and ranch‑style luxury created the perfect backdrop.

• Director: The Edit House, helming the artistic narrative and moving visuals.

• Director of Photography: Jonathan Marzolla, a Nashville‑based DP.

• Producer: Janna Cabello, coordinating logistics, pacing, and details to keep everything smooth.

Story & Visual Direction

The Castellows: Eleanor, Lily, and Powell Balkcom, brought their genuine horse‑loving roots to the set. These sisters grew up on a cattle farm in Georgia, raised horses, rode daily, and built their music careers around that shared passion. Their natural comfort with horses translated beautifully into the imagery, whether they were grooming in the barn, riding across sweeping landscapes, or simply sharing quiet moments with their horses.

What’s Being Launched

• Farnam’s new identity: A full rebrand from the ground up, aimed at reinforcing Farnam’s position as a trusted partner for horse care.

• Visual content: A mix of stills and video for packaging, campaigns, social media, and digital storytelling.

• The Castellows’ role: Serving as authentic ambassadors, they helped tell the story through the campaign Everything for the Ride™—a narrative shaped around their real‑life connection to their horses and to Farnam’s trusted products.

This was more than a photography job, it felt like capturing a shared passion. I’m honored to help bring Farnam’s rebranding to life in images that match their vision and to contribute to The Castellows’ growing story as music artists and equestrians.